INTERACTIVE TOOL
Marketing calculator: explore assumptions, not promises.
Explore a basic funnel using your own assumptions, without unverified client performance figures.
SCENARIO OUTPUT
Scenario results
Estimated leads–
Estimated transactions–
Estimated revenue–
Advertising ROAS–
Gross contribution after ads and agency fees–
Not net profit. Excludes overhead, taxes, returns, payment fees, customer-service costs and other expenses.
UNDERSTAND THE MATH
Calculation assumptions.
Leads and transactions
Leads = ad spend ÷ CPL. Transactions = leads × conversion rate.
Revenue and ROAS
Revenue = transactions × average order value. ROAS = revenue ÷ ad spend.
Gross contribution
Revenue × gross margin − ad spend − agency fees.
NEXT STEP
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